Because Facebook is the largest social media network in the world with more than a billion users. A personal Facebook profile (as opposed to a “Page”) is great, but has limitations, like you can only have 5,000 friends. On the other hand, your Facebook Page allows you to reach millions of people in a way that your profile can’t. Here are additional reasons to start using a Facebook page for your athletic career:
- You can create a large base of followers. It is simple to make connections and interact with your fans. You can then leverage this following to get funding and sponsorships.
- Share your journey - It is fast and easy to share your own journey as well as and other people’s content.
- A Facebook page is more professional than a personal page.
Beyond the exposure, you can read all the benefits of sharing your athlete journey here.
1. The name of your Page
Let’s start with the basics, choosing the right name for your Facebook page. To super-boost your Facebook Page’s growth, it’s important to differentiate yourself from all the other Facebook users. One way of doing that is adding descriptive words into your name. For example, instead of simply naming my Facebook Page, David Ancor, I decided to name it “David Ancor - Canadian Judo Athlete”. Just this little trick alone can help you:
- Establish a position of authority and expertise - people are more likely to like, watch and share your content if they know you are an active athlete.
- Differentiate and stand out - you will be able to reach more people because you are unique and different.
- Connect with people - it’s easier to connect with people when you differentiate yourself.
- Your sport
- Your country
- Level of competition - international, national, provincial or regional
- Title, ie. “Olympian”, “National Champion” or “Record Holder”,
- The word for your sport, for example: sprinter, swimmer, fighter, etc.
- Your nickname
2. Create as much value as possible
The best way to create a winning Facebook Page is to give as much value as possible to the people that are receiving your content. However, this doesn’t have to be a chore, it can be fun and easy.
In fact, Facebook released a list of recommendations specific to athletes and sportspeople:
1) Take people behind the scenes
Taking people behind the scenes of your athletic career helps establish a connection with your fans. Sharing your daily routine may seem mundane to you, but it goes a long way to creating a connection between you and your fans. Here are some examples of content that you can share :
2) Post videos directly to Facebook
Facebook’s algorithm favors videos that are directly uploaded to its network. As a result, a video will get more exposure than any other type of post. Leverage to increase the reach of your posts. For example, instead of taking just a picture of your meal, make a quick video explaining the nutritional value and the recipe.
3) Host a Live Facebook Video Q&A sessions
Facebook now allows Facebook Page owners to have a live video chat directly on the Page. Your Facebook fans can watch the live video and ask questions in the comment box all in real time. This is an incredible way for you to engage with your community of followers. Also, the video will be recorded will remain on your Facebook Page for people to view at any time.
Facebook Live video will require you to download a program online but it is free and easy to set up. Check out the tutorial below on how to set up Facebook Live in 5-10 minutes :
4) Give a shout-out to people on your Facebook Page
Your Facebook page is also a great place to give thanks to the people and the companies that are part of your journey.
For corporate sponsors, you can:
- showcase the sponsor’s logo on your cover photo
- showcase their products with pictures and videos
For your crowdfunding campaigns, you can:
- give public shout-outs to contributors
- promote your rewards and campaign
Another way to increase your reach is to share your teammate’s pages and ask them to share your page.
3. Share other’s valuable content
Contrary to what most people think, your Facebook Page is as much about sharing your passion for your sport as it is about sharing your personal story.
The simplest and easiest way to share valuable content on a consistent basis is to follow the best Facebook pages for your sport and to share their content with your spin on it.
Following the best Facebook pages in your sport guarantees that you have first access to the latest and best content in your sport - kind of like a journalist. This might require a little research but it will help you tremendously.
Once you see a piece of content you like, you can share it directly on your page along with your comment or opinion. This will give your Facebook fans insight into your thoughts and views while enjoying the latest content in your sport.
As a judo athlete, I decided to follow the Facebook page below to get the latest and best Facebook posts. This will give you an idea on who to follow
- IJF - International Judo Federation
- Judo Canada
Here is an example of a post that I shared and that got a lot of views:
Use Google alerts as well as a website called Mention to help you get the latest news and social media posts about your sport. Both of these tools are free and they will deliver the latest news and social media posts about your area of interest.
If there are more than 2 or 3 posts that you want to share at once, you can use Buffer App to post at a later time.
4. Create connections by answering comments
If you follow the tips in this article, you’ll soon have a community of followers on Facebook who will interact with you by leaving comments on your posts. By taking a few minutes to reply to comments or answer questions, you’re are building a rapport with your followers. This will really pay dividends down the road when you introduce them to your crowdfunding campaign or sponsorship request. Your followers will be among your first and most loyal contributors. This is one of the hidden tips of reaching the crowd with your MAKEACHAMP campaign. See more here.
Connect your Facebook Page to Your MAKEACHAMP fan page.
We completely understand how busy an athlete’s life can get. We also know that social media can fall pretty low on the priority list. As a result, we’ve created an automated system on your MAKEACHAMP fan page that aggregates all your social media activity directly on your MAKEACHAMP fan page. This will help people get the latest snapshot of what is going on in your athletetic life. Your MAKEACHAMP fan page also allows you to write a longer post and share it directly on all social media channels as well as email it to all of your contributors and MAKEACHAMP fans.
To learn about how to create and grow your community of followers on Twitter click here and on Instagram click here. If you already have a community of followers, learn how to get sponsored here or reach out for grants for athletes.