4 ways for athletes to win with a Facebook page

I have to admit that I started my athlete Facebook page only a year and a half ago. At first, I was skeptical. I didn’t want to waste time on something like Facebook and I didn’t see a need for it. However, within a couple of weeks of using my Facebook Page, I started to enjoy sharing content about my journey and about my passion for judo. And, I got really interested in the potential of my Facebook Page when one of my posts went viral, reaching more than 100,000 people with over 500 shares: That was just the start....

Step-by-step marketing guide for your athlete crowdfunding campaign

Let's face it, funding for athletes is scarce out there and you still need money for your travels and equipment. You've turned to crowdfunding but you don't know what to expect. Well, were glad you decided to check out this post because we'll guide you through what you can do to maximize the reach of your crowdfunding campaign.Here is a step-by-step procedure on how you can maximize the reach of your campaign:Phase 1: Creating a group of followersAfter the billions of dollars that have been crowdfunded on all the various crowdfunding platforms, one success-tip remains valid. The campaigns that have...

Trinidad's First Olympic Judoka

PREAMBLE: Christopher George is an Olympic judoka from Trinidad and Tobago. His MAKEACHAMP campaign caused a huge media commotion back home in Trinidad. His campaign has close to a 1000 likes and has reached 16,000 people. --So where do I start my story?....Before becoming an Olympian, nobody at the Trinidad and Tobago Judo Federation even knew how to qualify for the olympics. I was met with question marks and blank faces. I had to find out on my own. So, I did my homework, and now I am a one-of-a-kind judo Olympian in Trinidad and Tobago. Judo doesn't share the...

Conor McGregor: 5 lesson on athlete marketing

Conor McGregor took UFC by storm, grabbing the attention of the world and the entire Irish nation at the same time. At a certain period, you could not find a single sports network in the world that was not showcasing this sharp, outrageous and successful MMA fighter. Very few athletes will ever be able to repeat Conor's success - both in the media and in sport. But there are very specific lessons that we can learn from him that will help us in marketing our own athletic careers.1. Know your valueThis is something that a lot of athletes simply miss...