Step-by-step marketing guide for your athlete crowdfunding campaign

Let's face it, funding for athletes is scarce out there and you still need money for your travels and equipment. You've turned to crowdfunding but you don't know what to expect. Well, were glad you decided to check out this post because we'll guide you through what you can do to maximize the reach of your crowdfunding campaign.Here is a step-by-step procedure on how you can maximize the reach of your campaign:Phase 1: Creating a group of followersAfter the billions of dollars that have been crowdfunded on all the various crowdfunding platforms, one success-tip remains valid. The campaigns that have...

Trinidad's First Olympic Judoka

PREAMBLE: Christopher George is an Olympic judoka from Trinidad and Tobago. His MAKEACHAMP campaign caused a huge media commotion back home in Trinidad. His campaign has close to a 1000 likes and has reached 16,000 people. --So where do I start my story?....Before becoming an Olympian, nobody at the Trinidad and Tobago Judo Federation even knew how to qualify for the olympics. I was met with question marks and blank faces. I had to find out on my own. So, I did my homework, and now I am a one-of-a-kind judo Olympian in Trinidad and Tobago. Judo doesn't share the...

Conor McGregor: 5 lesson on athlete marketing

Conor McGregor took UFC by storm, grabbing the attention of the world and the entire Irish nation at the same time. At a certain period, you could not find a single sports network in the world that was not showcasing this sharp, outrageous and successful MMA fighter. Very few athletes will ever be able to repeat Conor's success - both in the media and in sport. But there are very specific lessons that we can learn from him that will help us in marketing our own athletic careers.1. Know your valueThis is something that a lot of athletes simply miss...

The Perfect Title to Increase The Amount You Raise

Warning : the following tips could help you increase the amount of funds you raise!Too often, we see great campaigns with great stories that simply do not create the impact we thought they would.On the other hand, a title should not try to draw pity but rather it should inspire. A powerful title should seek to inspire supporters to contribute and join the athlete's journey. Later on, supporters and journalists will reuse the same powerful title when writing about your campaign.Our Research = Your SuccessWe took the most successful campaigns (those that reached 100% or more) and we compared their...