Getting Tougher - Conquering Self-Talk

Update:Initially the inspiration for this post came from Loehr's book, The New Toughness Training for Sports. However, after falling on The Gold Mine Effect by Rasmus Ankersen, I've discovered a tremendous amount of research confirming and enforcing the power of mental toughness and positive thinking in achieving athletic excellence.Why do we stop when exercising? Traditionally (prior to the early 2000s), we believed that a decrease in performance is the result of physical fatigue - pointing to the the fact that less oxygen reaches the muscles, that lactic acid builds up and that our legs tire. The basis of this belief...

17 Ski Racing Instagram Accounts Doing It Right!

Alpine Skiers are incredibly brave athletes who push the limits of what is physically possible. Anyone watching a skier fly down the mountain at 86 miles/h (138 km/h) is going to be impressed. Not everyone is going to be able to do that in their lifetime. However, with the help of social media we can live through them.  Instagram is an amazing tool for athletes to tell their story and engage with their audience. Done properly athletes can get a large following that will help them with their sponsorship.It is without a doubt that social media has change the game of sponsorship for many sports. Nearly all companies that sponsors athletes (MAKEACHAMP included) look at the social media...

September Community Updates: Product first!

Hey there! I’m Hannah, the MAKEACHAMP community manager, and I'm excited to tell you that we’ve been working hard this summer to come out with some hot new pages and features to make up for the lack of hot weather here in Montreal! Here’s what you can expect to see in our latest version:

Athlete Guide to Social Media & Content Marketing - Part 2

David Ancor is a Canadian Judoka who has spent the last few years managing the content marketing, sponsorship, and social media for MAKEACHAMP. Through this experience, he has acquired extensive knowledge about what a company is looking for in a sponsored athlete, and how to grow a community of followers on social media, which he is currently using to help fund his journey to the 2016 Rio Olympics.  If you haven't read part one of this guide, check it out : it gives an overview of the concepts you need to know to take your athlete marketing, funding and sponsorship...