Athlete's guide to social media & content marketing, part 1 : introduction

David Ancor is a Canadian Judoka who has spent the last few years managing the content marketing, sponsorship, and social media for MAKEACHAMP. Through this experience, he has acquired extensive knowledge about what a company is looking for in a sponsored athlete, and how to grow a community of followers on social media, which he is currently using to help fund his journey to the 2016 Rio Olympics.   The purpose of this series of blogs is to get athletes to start thinking and acting like marketers. This first post is about getting inside the head of a marketing director...

6 ways to give shout-outs to your contributors and sponsors

Can I tell you a secret? But don't tell anyone! The secret to a successful campaign is giving public shout-outs to contributors. Read this blog post to learn why it is a sure way to promote your campaign and keep contributions coming. To leverage the power of social networking with your public thank you's, they should: Add your social media supporter on social media Tag the contributor (@full name) in the post Include a personal message Link to your campaign Post only 1-2 times per day, minimum 3 hours apart However, repeating the same type of  “public thank you” can...

Judo Qualification Procedure for Rio 2016 Olympic Games

Oh the 2016 Rio Olympic Games seem to be everywhere in the news now. MAKEACHAMP is extremely lucky to have helped fund many Judo Olympians to the 2016 Olympic Games. Everyone wants to go, but who will qualify? The qualification procedure is slightly confusing and differs for every single sport. With a bit of research, we've laid out the procedure for the sport of judo.   Who Qualifies for the Rio 2016 Olympic Games for judo? The qualification guidelines for the Olympic Games in Rio 2016 for judo are as follows : Men: For each of the seven weight categories (-60kg,-66kg,-73kg,-81kg,-90kg,-100kg,+100kg), the first 22 athletes ranked on the IJF World Ranking List of 30 May 2016...

How much funding does a Canadian Judoka receive?

The funding for athletes in Canada is a bit confusing. However, I’m running a MAKEACHAMP crowdfunding campaign right now so I feel an obligation to explain it to my supporters. The questions I receive are always the same: "wait, you have to pay for your own travel to international competitions?" or "You don’t get paid by the government to represent our country internationally?" Well, the answer is yes, I do get a bit of funding, but not a lot. Some athletes get more, and some get less. To clear up this vagueness surrounding the funding system, I’ll do my best...