Many athletes don't believe that they can reach the crowd with their campaigns. As a result, they are aiming to get most of their contributions from their small social circle. However, with the right ingredients and the right amount of work, athletes can launch campaigns that gather contributions from the crowd. Below, we've gathered some information to help you do exactly that!
The amount of work that you put into marketing yourself as an athlete prior to your campaign, will determine how far your campaign will go - how many contributions will come from the crowd. When you market yourself you are sharing your journey with others - inspiring them to reach their own goals. This has merit, people will contribute to you to see you succeed - however, they need to feel a connection to you - to feel that they know you. We've written blogs about how to market your athlete brand on Instagram and also on Twitter.
Marketing yourself as an athlete doesn't have to be complicated but it does have to be consistent.
I can't emphasize how important this is. Your story needs to be impactful, unique, and enticing. You should ask yourself, "what makes my story unique?". There can be a variety of answers but regardless, try to highlight it in your title, story and even video. The campaigns that end up reaching hundreds of thousands are those that have unique stories. The media catches those stories much faster.
Here is an example of a campaign with a really nice story. Christopher George is a judoka from Trinidad and Tobago who qualified for the 2016 Rio Olympic Games. His story caught the attention of the media after he advertised his campaign on Facebook. Since then contributions to his campaign have been coming from people he doesn't know in his community. Below is a Facebook post by BuzzHub, sharing an interview with Christopher George.
Sometimes getting your campaign to reach the crowd involves networking - pulling the right connection can make all the difference in your campaign's success. Most athletes try to get contributions from their supporters, however, there are some supporters that can help in different ways - such as getting you published in a newspaper or local magazine. The success of your campaign depends on your ability to network, your connections and your ability to gather a community behind your goals.
Reach the Press
Before you reach the press, make sure you have already raised some funds in your campaign. If your campaign reaches the public and it is still at zero % of the desired target it will not the same impact you want it to have. So if your campaign is still at around 30-40% and you've perfected your story and campaign, you can try to reach out to the media. One tool that is great for that is Twitter, you can learn about that here. The other way is simply researching and finding the email of a journalist in your local community. Then you want to send them a quick email such as this :
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