We all need an athlete to look up to and Benoit Huot has been that athlete for Paralympic athletes in Canada. Not only has he brought Canada 9 Paralympic Games gold medals, he has also created the Benoit Huot foundation that among many things, seeks to help Paralympic student athletes. His athletic and non-athletic activities helped him land sponsors such as Visa, CIBC and Canadian Tire. To learn more about how he was able to achieve such success, I had a chance to ask him some questions. Below are some of his answers.Question: Who are some sponsors that have helped...

Fundraising for youth sports can be a bit tricky! A lot of coaches and teams must fundraise every year for their equipment needs, tournament trips and team camps. The unfortunate truth is that youth sports can be expensive and not everyone can afford them. As a result, fundraising has to be efficient, effective and highly profitable. Since many teams have started to use TeamBoost to generate money, we’ve done our research to help them create best in class fundraisers for youth sports. We found that a team fundraiser is simplified and amplified dramatically with the power of TeamBoost’s crowdfunding capabilities....

Conor McGregor took UFC by storm, grabbing the attention of the world and the entire Irish nation at the same time. At a certain period, you could not find a single sports network in the world that was not showcasing this sharp, outrageous and successful MMA fighter. Very few athletes will ever be able to repeat Conor's success - both in the media and in sport. But there are very specific lessons that we can learn from him that will help us in marketing our own athletic careers.1. Know your valueThis is something that a lot of athletes simply miss...